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From Home Furnishing Business

Broad River Integrates Fortiva into Software System

Fortiva financing now integrates with STORIS’ retail software solution allowing Broad River Furniture to expedite its customer checkout.

"Our clients are looking for expertise in lending, and cutting edge technology solutions, in order to integrate financing alternatives easily into their sales process," said Jeff Howard, Fortiva CEO. "We have created the flexibility in our platform to configure our solution regardless of their technology needs. Our rapid integration with STORIS is another meaningful example of this flexibility."

Charlie Malouf, president and CEO of Broad River Furniture, said offering a top-notch customer experience is crucial to success.

"The Fortiva Retail Credit and STORIS integration helps us achieve this vision and continues to improve our conversion process,” Malouf said. “(The company’s) willingness to craft a tailored financing solution which works for our near prime customers while being affordable for us is sure to create a mutually prosperous partnership for years to come. With Fortiva’s deep underwriting expertise, we know we can make the sale by offering our valued customers even more compelling reasons to buy."

Today's retailers are challenged with ensuring every step of the shopping process is seamless, simple and swift. Fortiva recognizes its innovative financing solutions must meet these needs, and be easily integrated into the point of sale experience.

"We found an ideal partner in Fortiva as they met all of the criteria we look for in assessing a financing company and its credit solutions," Malouf said. "Our team is extremely excited to launch Fortiva Retail Credit’s innovative program just in time for our biggest retail week of the year."

Fortiva can integrate with any retail software system, regardless of the specifications.

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