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From Home Furnishing Business

Joanna Gaines, Loloi to Create Magnolia Home Line

The co-host of HGTV’s “Fixer Upper” is expanding her presence in the home furnishings industry with a rug collaboration with Loloi

Loloi will introduce the Magnolia Home by Joanna Gaines line of rugs at the High Point Market in April.

“We are big fans of Joanna’s fresh but timeless style and see this collaboration with another Texas-based personality as the perfect fit,” said Amir Loloi, president. “Her passion for great design together with our attention to detail, quality and construction will make this a really successful collection.”

Gaines and husband Chip Gaines partnered with Standard Furniture and made a splash at the October High Point Market with a home furnishings line.

A designer and renovator, Gaines owns Magnolia, a design boutique home shop in Waco, Texas. She and her husband run Magnolia Home, and started flipping homes in Central Texas. The HGTV show “Fixer Upper” is now in its third season.

”The best thing about a rug is its ability to transform a space, but it can be a serious challenge to find the right one,” Joanna Gaines said. “With this in mind, I'm so excited about this partnership with Loloi. Rugs are an effortless way to bring warmth, add texture and define spaces in your home, and I hope this unique, fresh and classic line will make your rug shopping experience one step simpler. No matter your style, I think will have just the thing for you.”



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