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From Home Furnishing Business

Ethan Allen to Produce Disney Furnishings Line

Home furnishings brand Ethan Allen (NYSE: ETH) has signed a licensing deal with Disney Consumer Products to create a line of furniture and home décor.

Ethan Allen’s in-house design team is developing the line that is said will “appeal to the entire family.”

"We are delighted to work with Disney—this initiative has been a great team effort from day one," said Farooq Kathwari, Ethan Allen chairman, president and CEO. "We can't give away too much right now, but expect to see clever nods to Disney icons in exclusive fabrics, furniture, and home accents—and plenty of surprises, too."

The collection will be introduced in the U.S. and Canada this year and will be supported by a strong digital presence.

Ethan Allen is planning a customer experience that blends technology, tradition and imagination designed for today’s digitally savvy parents and kids.

"With the new line of Disney-inspired Ethan Allen products, families can bring Disney's beloved characters and stories to life in unique ways throughout their homes," said Leslie Ferraro, co-chair of Disney Consumer Products and Interactive Media, and president of Disney Consumer Products. "This collaboration is all about inspiring innovative design that combines Disney magic with Ethan Allen quality and attention to detail."



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