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From Home Furnishing Business
Designer Jeff Andrews Teams with Wayfair
January 15,
2016 by in Furniture Retailing, Industry 
Los Angeles interior designer Jeff Andrews has teamed up with Wayfair (NYSE: W) to offer his first direct-to-consumer product line, Glazed, a wallpaper collection with Astek Wallcovering.
The designer balances a busy schedule of product design for A. Rudin http://www.arudin.com/ with his celebrity-heavy client list. Celebrity fans of the Glazed collection include Chrissy Teigen, Kendall Jenner, and Kaley Cuoco.
Glazed, manufactured by Astek Wallcoverings http://www.astekwallcovering.com/ in Los Angeles, is inspired by the designer’s love of vintage ceramics. Based on pieces from Andrews’ own collection, Glazed is a compilation of materials and textures with bold, graphic patterns and a sophisticated palette. With colors derived directly from the ceramics as well as nature itself, the palettes range from earthy neutrals to precious metals to dramatic, high-contrast black and white. Glazed is a reflection of Andrews’ passion for beauty and a deeply personal statement of his own aesthetic.
“I have always loved the beauty and organic quality of pottery, and Glazed is an exploration and celebration of those unique textures and rich colors,” Andrews said. “After installing patterns from the collection in my clients’ homes, we had to make the collection available to everyone. Wayfair.com is the perfect way to make this wallpaper collection accessible.”
The collection, which features seven patterns and up to nine colorways per pattern, is offered in a mix of artist eco-friendly, canvas, and glamorous Mylar substrates.