Elk Group Buys Pomeroy

January 8, 2016  by in Acquisition, Industry   

Founded in 1994, the Pomeroy Collection creates home furnishing products which are designed to be functional as well as beautiful.  The company’s designs are created by an in-house design team, lead by Todd Pomeroy, CEO.  

The company primarily distributes product throughout North America in a variety of categories including wrought iron and hand blown glass, lighting, decorative ceramics, fragrance, decorative pillows, seasonal, pet and garden. 

ELK owns several of the furnishing industry’s well known style oriented and specialty brands, including Dimond Home (formerly Lazy Susan), Dimond Lighting, GuildMaster, LampWorks, Mirror Masters and Sterling, each offering their own personality and value proposition. With the collaboration of Pomeroy, the company will further develop exclusive designs across a broader range of product categories. 

“Pomeroy’s design driven products are offered at compelling values which fulfills the entry level price point gap in our offering” said Bradford Smith, Elk Group’s CEO. “With now over 12,000 stocking SKUs, customers can access a multitude of products, across several brands in an even greater range of categories and price points.”

During the winter Markets, Pomeroy will showcase its products in its showrooms at the America’s Mart, Dallas Trade Mart and the Las Vegas Market.

“Elk will provide a competitive edge in terms of operations and shipping, while allowing Pomeroy’s creative staff to focus on continued development of exciting new and unique product,” Pomeroy said. “Customers will also benefit through money saving programs such as consolidated shipments with the company’s other brands.”