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From Home Furnishing Business

Loloi Names Product Development Director

Steve Sorrow has been named director of product development for rug and accessories supplier Loloi

Sorrow oversees the company’s product development for all product categories and reports directly to Amir Loloi, founder and president, and Steven Loloi.

Sorrow was most recently the owner of String Theory. Select String Theory pillows will be available to purchase from the Loloi showrooms. 

"Steve is highly respected in our industry, and his extensive experience in product development will continue to advance our efforts in innovative product design," Amir Loloi said. "We’re very excited to have him on our team.”

“Loloi is a company that continues to be on the cutting edge of our industry and I look forward to helping them reach new heights in the years ahead," Sorrow said. “Loloi has an incredibly talented team of forward-thinking individuals and I am certain that the New Year and new collaboration will bring great things."

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