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From Home Furnishing Business

Heritage Home Group Names Chief Merchandising Officer

Regan Iglesia has been named chief merchandising officer for Heritage Home Group in a move that will combine the company's merchandising and marketing teams under one executive.

In the company’s new position, Iglesia will be responsible for the overall strategy development of the HHG brand portfolio, brand management, merchandising and marketing.  Both merchandising and marketing teams will report to Iglesia.

In the change, Roxanne Bernstein, who was named chief marketing officer in April of 2014, has left the company. 

Iglesia joins HHG from Waterford, Wedgwood, Royal Doulton and Royal Albert (WWRD) where he was senior vice president, and global brand director for Waterford & Wedgwood. He also held a number of senior–level positions in sales, product development and marketing during his 24-year career. 

In September, the company named Pierre de Villeméjane to succeed Ira Glazer as president and CEO. Iglesia worked with De Villeméjane while the two were at Waterford & Wedgewood.

“In order to re-energize our portfolio and provide exciting and relevant home living products and solutions to our consumers Iglesia and his team will develop a cohesive and integrated approach between all merchandising and marketing activities with a single focus on brand leadership,” said de Villeméjane.

Over the last six years, Iglesia was instrumental in the transformation of Waterford and Wedgwood into luxury life style brands with clear identities and market differentiation. 

"I'm thrilled to be joining Heritage Home Group and its portfolio of esteemed furniture brands,” Iglesia said. “This will be an exciting new chapter for us at HHG and ultimately the furniture industry. We will be putting even more focus on the brands and their distinct fingerprints, strengths and consumer appeal, and bringing out a stronger point of view for each.  We plan to bring forward a new sense of excitement and innovation, all the while upholding the core values of these legendary brands.”

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