From Home Furnishing Business
Upholstered Furniture Big Seller for Wayfair over Thanksgiving
Sofas and sectionals were big sellers through Wayfair’s (NYSE: W) five-day Thanksgiving Day through Cyber Monday shopping period.
According to the retailer, its single most popular recliner sold once every 80 seconds on Black Friday.
Wayfair said it raked in a 109 percent increase in overall gross sales, defined as dollars of order intake, and a 130 percent increase in direct retail gross sales for the five-day peak shopping period. Cyber Monday was the biggest sales day of the period with peak order volume in the evening between 9 p.m. and 11 p.m. eastern time.
“The Thanksgiving holiday weekend is typically a busy, high volume period for Wayfair,” said Niraj Shah, CEO, co-founder and co-chairman of Wayfair. “We are continuing to see an industry-wide shift to e-commerce that is especially evident during the peak retail season. Wayfair is benefiting from that shift and from our ongoing success in building a trusted, online destination for everything home. We are excited to welcome new customers while also seeing strong purchasing from repeat customers. We believe our unparalleled selection, top notch service and compelling prices make Wayfair the ideal online destination for holiday and for purchases all year round.”
For the 2015 holiday season, Wayfair is offering deals on its selection of home products. Wayfair customers took advantage of discounts over the long holiday weekend to stock up on items for entertaining and hosting friends and family.
In addition to the sofas, sectionals and recliners, other top sellers over the weekend included flannel sheets, down comforters, upholstered headboards, bar stools and area rugs.
Shoppers also gobbled up seasonal décor like wreaths, garlands, stockings, ornaments and artificial trees. For gift items, best sellers included play kitchens for children and bean bag chairs and jewelry organizers for tweens and teens. New items on the top seller list for the 2015 holiday season included faux fur pillows and throws.