Daily News
From Home Furnishing Business
Stranix to Head Canadian Sales for Kluft, Aireloom
December 1,
2015 by in Executive Changes, Industry 
Valerie Stranix has been named to lead the Canadian sales and distribution efforts for Kluft, Vispring and Aireloom mattress brands.
In the newly created position, Stranix reports to E.S. Kluft & Co.’s CEO David Binke, and coordinates Vispring efforts with Hugh Landes, vice president of North American operations.
Stranix started her career in the bedding industry nearly 20 years ago. In the late 1990s, Stranix was the sales and marketing leader for Spring Air Canada. She then acted as a principal and active shareholder for Spring Air Sommex Corp., after acquiring the Canadian division from its U.S. parent company Consolidated Bedding Inc. In 2012, Stranix and her peers acquired the assets of Natura World and integrated the brand into its portfolio.
“Stranix has been a leader in the mattress industry for years and will be a great asset to our team,” Binke said. “Stranix’s vast knowledge and relationships within the Canadian market will play a vital role in our continued success.”
E.S. Kluft & Co., Vispring and Aireloom are owned by The Flex Group based in Zaragoza, Spain.