From Home Furnishing Business
CH Living Unveils Website
Upholstery supplier CH Living has created its new website to showcase its full product line.
Positioning the company with the tagline of “The Shape of Style Today”, the line is inspired and merchandised by Influencers that impact consumer choices in decorating their homes.
The three initial collections are Metro, Natural Instincts and Couture. Each represents both social and geographical stimuli to impact how consumers live.
Iconic to a city metro, the Metro collection is influenced by a fast-paced lifestyle that resides in high-rise condos, apartments and converted warehouse lofts. Three groups are representative of lifestyles for Chicago, San Francisco and South Beach, Fla.
Roma, Contempo and Montreal seating groups comprise the Natural Instincts collection. Natural Instincts captures in a contemporary style, major adventure forces found from African animals, modern American West and nautical inspirations.
The Couture collection takes its influence from three distinctive areas trending in fashion—Paris, the Caribbean and Street Style. The City of Lights, Parisian, inspires a modern romantic narrative. Caribbean, dominated by colors that create environments to lift spirits and ignite festive attitudes. From home to work to gathering with friends, Street Style is casual confidence ruled by comfort.
The website features a blog, “Shape of Style.” The blog discusses how consumers can get these looks in their own homes.
All product is available in 200 fabrics.