From Home Furnishing Business
RH Modern Opens First Gallery
The 21,000-square-foot indoor-outdoor space has been completely reimagined as a contemporary structure that serves as a canvas for the carefully curated collection of indoor and outdoor modern furnishings, lighting and décor. Additionally, the space will incorporate an RH Contemporary Art Gallery, exhibiting talented artists whose artwork is also presented on its digital platform at RHContemporaryart.com. RH Modern also debuts with a 540-page Source Book, a dedicated website and national ad campaign designed by noted art director Fabien Baron.
"Los Angeles is arguably the creative capital of the world, and has become the epicenter for art, architecture, fashion, film and music," said Gary Friedman, chairman and CEO. "In many ways, RH Modern reflects the spirit of this great city, as does the work of the many talented artists, architects, art directors, designers and manufacturers who collaborated to bring this new brand to life."