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From Home Furnishing Business

Pier 1 Builds Personalized Shopping Experiences

Specialty home furnishings retailer Pier 1 Imports (NYSE: PIR) is overhauling its website to offer consumers a personalized shopping experience.

The retailer has partnered with Certona, an omni-channel technology provider, to further develop its 1 Pier 1 initiative. The initiative’s goal is to create a cohesive shopping experience between the physical stores and the e-commerce channels.

Using Certona's platform, Pier 1 delivers curated, personalized product recommendations to its customers via Web, mobile and e-mail. The integration offers customers an interactive experience while they browse and shop online. Pier 1 Imports also uses Certona's personalization solutions for its in-store tablets.

"As part of our '1 Pier 1' initiative, we focused on providing a seamless shopping experience across all of our customer channels, including our retail stores, " said Andrew Laudato, senior vice president and CIO of Pier 1. "Certona is a key partner in our omnichannel approach for both our brick-and-mortar and online channels. We're thrilled to see results stemming from the integration and look forward to continuing to build out our '1 Pier 1' initiative with Certona as a valued partner."

With the help of Certona, Pier 1 Imports plans to deliver a consistent shopping experience across all customer touchpoints.

"Even in our digital age, shoppers still enjoy walking into a physical store and interacting  with their favorite brands," said Meyar Sheik, Certona CEO. "Our partnership with Pier 1 Imports will help them take another step towards optimizing all digital and physical channels to ensure meaningful and engaging interactions with customers no matter where or how they choose to shop. We look forward to working closely with Pier 1 Imports during this process."

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