Survey Shows Uptick in Holiday Shopping Spirit

November 6, 2015  by in Furniture Retailing, Industry   

The results show 51 percent of Americans like experiencing the excitement around Black Friday sales, up from 45 percent last year. More than two-thirds of Millennials like it, compared to only 40 percent of Millennials last year. 

Additionally, 37 percent of Americans and 58 percent of Millennials say they spend all day shopping online on Cyber Monday and do not get any work done.

“The holiday season is an exciting time for so many of us,” said Dennis May, CEO of hhgregg. “This survey gives us a chance to see, heading into our busiest time of the year, how folks intend to go about their shopping. We’re excited to see what their game plan is going in, who’s buying what for whom and what shopping tendencies may have emerged since last year.”

Highlights among the survey findings include: 

• The majority of Americans begin planning their shopping list at least one month before the holiday, and women are significantly more likely than men to begin planning their shopping list at least one month in advance. 

• Nearly eight in 10 of Millennials say they create a holiday wish list, compared to 57 percent of Generation X and 38 percent of Baby Boomers.

• When shopping for holiday gifts for others, 62 percent of shoppers prefer keeping their lists on paper rather than electronically.   

The survey was a 10-minute online survey with a total sample size of 4,200 American adults ages 18 and above. It was conducted by Edelman Berland, a global marketing and research firm owned by Edelman.