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From Home Furnishing Business

Jordan’s New Store to Include Ropes Course

Jordan’s Furniture is pulling out all the stops for its sixth store set to open in New Haven, Conn., in December.

The store will feature an adventure center featuring ropes courses, zip lines and a light and water show and more.

The retailer is set to open its first store in Connecticut mid-December, and at a press event Wednesday shared plans for the location.

“"Be prepared to be wowed,” said Eliot Tatelman, president and CEO. "You'll want to see IT. Climb IT. Ride IT. Experience IT. Just don't miss IT because you won't believe IT!"

An IT Adventure Ropes Course is currently under construction in the store. The course will include two 60-foot high ropes courses on four different levels and more than 100 activities like swinging beams, angle rope ladders, cargo nets and more. The center will also feature four 200-foot zip lines that are being build over a 1000-nozzle water show with lights, sound and choreographed music.

The light and sound will be created by Clair Solutions, the company that designed Radio City Music Hall, The Grand Ole Opry http://www.opry.com/ and the Michael Jackson Tour.

Long known for combining entertainment with furniture retailing, Jordan’s other five stores have distinct entertainment draws. Features like IMAX Theaters, Laser water shows, holiday villages, cities of jellybeans, motion odyssey movie rides and more operate alongside the company’s retail operations.

In addition to the two ropes courses in the New Haven store, there will four (4) separate activities – Leap of Faith (climb to the top of the pole and jump), Astroball (stacked upon each other for a challenging climb), Stairway to Heaven (walk across wobbly poles getting higher and higher), and Twister (double sided, twisted structure to climb to the top).

Jordan’s didn’t forget about younger children. The center will include a smaller version of the full-size ropes course for children under four-feet tall. Parents can walk alongside or watch. Spectators can watch from below while enjoying Blaze Pizza and 50 flavors of Richardson Farms ice cream from Scoop It. 

The store will open Dec. 11.







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Robert Saquet    6 years ago

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That's how you compete with the on line merchants. Make Shopping Fun. As long as merchants build on the fun and excitement of the shopping experience they won't have to worry about the on-line segment of the market whose only advantage is price and the convenience of sitting in your underwear in front of a computer screen at 3 o'clock in the morning.
Avatar

Robert Saquet    6 years ago

Reply
That's how you compete with the on line merchants. Make Shopping Fun. As long as merchants build on the fun and excitement of the shopping experience they won't have to worry about the on-line segment of the market whose only advantage is price and the convenience of sitting in your underwear in front of a computer screen at 3 o'clock in the morning.
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