From Home Furnishing Business
Flexsteel Creates New Gallery, Studio Program
The program features new fixture elements and incorporates a revitalized overall look. The new look enhances the fashion and flexibility of the program.
“Our updated gallery and studio format is innovative and flexible, providing a variety of options,” said Lee Fautsch, senior vice president sales. “In addition, the new Flexsteel branding effort has been integrated into our new gallery and studio presentation. We are thrilled with this totally new look and are confident that our retailers will be, too.”
With options to help retailers re-organize their showrooms, the 2015 Flexsteel redesign includes work centers, updated rolling fabric carts, new sample boards, and fresh graphics and signage that are crafted with a maple finish. The materials include the company’s redesigned logo.