Surya, Mossy Oak Partner on Rug Line

October 16, 2015  by in Industry, Licensing   

The Mossy Oak home furnishings brand is designed for consumers drawn to the beauty of nature. The debut collections have been designed around three lifestyles and price points, including Cabin, Home and Lodge.

Nativ Cabin is designed for the ultimate Mossy Oak sportsman and enthusiast. The line showcases an abundance of signature Mossy Oak camouflage and accents. Offered at an entry level price point, the collections include Big Sky Cabin, a group of machine-made designs printed on nylon, and Log Cabin, a hand-woven design constructed from recycled leather scraps. 

Nativ Home is created with everyday home use and decorating in mind. Rugs in the Nativ Home line feature discrete, yet still clearly visible, camouflage and Mossy Oak logo accents in a warm palette. The mid-priced collections include Mountain Home and River Home, both of which are machine made of polypropylene.

Nativ Lodge is created to infuse any home, office or lodge with rustic luxury and the welcoming feel of nature. The Nativ Lodge line includes the Willow Lodge collection, which incorporates subtle branded accents and richly detailed motifs in a machine-made construction.

“Mossy Oak Nativ Living was created to bring the intrinsic essence of nature, wildlife and outdoor elements into the home through stylish products that are at once beautiful and familiar,” said Pam Strickland, director of home décor and lifestyle for Mossy Oak Nativ Living. “With its well-established reputation for product design, merchandising and marketing, Surya was the perfect choice to bring Mossy Oak Nativ Living designs to life. We are extremely proud to partner with the Surya team on creating a line focused on nature and the outdoor lifestyle that will also resonate strongly with Mossy Oak enthusiasts.”

Since its inception in 1986, Mossy Oak has grown to encompass a wide array of camouflage patterns, licensed products and related enterprises, including home furnishings brand Mossy Oak Nativ Living.

“The appreciation of ‘all things nature’ really shines through in the Mossy Oak aesthetic,” said Satya Tiwari, Surya president. “Through our collaboration with Mossy Oak Nativ Living, we are enabling consumers to bring this signature look into their living spaces in a fresh and inspired way through affordable designs that truly convey the love of the outdoor life. We look forward to sharing these exciting new collections with our customers.”

The collection can be seen in the Surya showroom at 4100 Showplace.