Restonic Names Rosien Brand Director

October 9, 2015  by in Bedding, Executive Changes, Industry, Product   

Rosien helps create and execute the bedding company’s marketing and communications strategy, including public relations, web-based and social media initiatives, event support and brand marketing programs. She also develops and directs content for the consumer-focused, research initiatives for Restonic.

“In a world where a solid digital media strategy—engaging online communities to connect with today’s consumer—it’s vital to have someone on the team who gets it,” said Ron Passaglia, president and CEO. “Rosien gets it. Her ability to educate, engage and build relationships with our Restonic brand is of tremendous value to our team.”

Rosien has positively impacted the growth and sustainability of the Restonic brand. Since joining the company in 2013, she has re-engineered the communications structure internally. She was also the architect and driver of the company’s digital strategy. According to the company’s analytic tracking, online growth has superseded more 3,000 percent under Rosien’s direction.

"We are confident that Rosien’s appointment will allow us to continue to deliver high quality marketing programs, branding and customer communication programs to our licensees, retailers and end consumers,” Passaglia said. “Rosien is a strong asset to our future growth in all these areas.” 

Rosien has been Restonic’s brand engineer since 2013. Former president and chair of WithIt, she has also served on various boards, including the Better Sleep Council. Several digital media bloggers have cited her as being in the top 5 percent of digital media influencers online today.