Universal to Participate in Wayfair’s Heart Home

September 30, 2015  by in Industry, Special Events   

Kicking off tomorrow through Saturday in Boston, the two-day event will bring together home lifestyle experts and influencers—bloggers, designers, and other entrepreneurs—to share new ideas, foster collaboration, and promote the growth and visibility of a constantly evolving community of tastemakers.

“Consumers are leaning on social media for more decisions than ever before,” said Neil MacKenzie, director of marketing. “We are excited to have the opportunity to reach these bloggers and update them on who we are and what we offer the end consumer. We believe this outreach helps our brand and our retail partners connect with consumers. The Heart Home conference will attract those individuals who help determine and communicate what’s coming next in home décor and design. This event will provide an opportunity for us to connect in a meaningful way with participants who reach millions of consumers through their social reach and influence.”

As part of the company’s participation, Universal’s Smartstuff brand of kids furniture will present the workshop “From Crib to College: Styling a Safe, Functional Child’s Room,” Saturday. A Smartstuff stylist will discuss the challenges and opportunities of styling children’s rooms. Attendees will learn about safety at each life stage, tips for decorating a room that fits into a home’s individual style, and designing a room that changes and grows with a child.

“Smartstuff takes a fresh approach to kids’ furniture,” MacKenzie said. “It’s designed for the way kids really live, while also setting new standards in style, innovative features, safety and construction.”