Lane, Thomasville Unveil Redesigned Websites

September 25, 2015  by in Industry, Internet   

The rollout is part of Heritage Home's move to rebuild the digital hub for each of its brands.

“Our websites are a critical component of our overall investment model, given the influence with consumers throughout the purchase cycle and the ability to drive them to our trusted retail and designer partners,” said Roxanne Bernstein, chief marketing officer. “Moving forward, we will continue to invest in our brands and grow our presence online—and offline—to support retailers and educate consumers.”  

Heritage Home partnered with DEG of Overland Park, Kan., for the websites’ design.  

“The sites were complete re-builds, top to bottom and a project that has been undertaken for more than a year thus far,” said Mark Smiley, marketing director for Thomasville and Lane.  “Lane was first out of the gate, launching in June of this year. Thomasville just launched today. Our goal is to have all 10 of our brands with a new website up and running next year. The websites were built using the responsive-design approach, making the sites accessible and functional on every device from desktop to mobile.” 

The new consumer websites were designed by DEG of Overland Park, Kan. The agency won the business after a comprehensive search for a partner equally skilled in creative and technical capabilities. 

“Thomasville and Lane are leaders in home furnishings with a rich, history,” said Neal Sharma, CEO of DEG. “Our goal was to create websites that will connect and engage with customers in the ever-evolving digital landscape, while also adhering to Thomasville and Lane’s established brand identity. We worked closely with the HHG marketing team and we are very excited about the result of our collaboration.”