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From Home Furnishing Business

DirectBuy Creates Shopping App

Buying club DirectBuy has created a new My DirectBuy mobile app for iOS and Android devices.

The app provides DirectBuy members instant and mobile connection with the shopping experience of the retailer. Members can search for products, browse promotions like DirectBuy’s Club Exclusives, place and track orders on the companion My DirectBuy website.

The new “I Want That!” feature allows members to upload product photos taken from anywhere—the internet, a hotel lobby, someone’s house or a magazine—to receive details on DirectBuy’s exact or similar product offerings from the Concierge Shopping team. Product recommendations are usually delivered within the hour.

“It was important we focus on mobile to further enhance shopping experiences since nearly half of our members use mobile devices to shop our merchandise,” said Ted Fay, senior director of digital marketing for DirectBuy. “Our mobile shopping app gives members instant access to DirectBuy’s savings, service and selection and allows us to always be where the member may need us.”

The app is now available for DirectBuy members in the Apple App Store and Google Play.

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