Daily News
From Home Furnishing Business
Blueport Commerce Platform Sees Jump in Labor Day Sales
September 17,
2015 by in Industry, Web Retail 
Boston-based Blueport Commerce, a provider of e-commerce technology and services for the retail furniture industry, saw an improvement in sales on Labor Day for its clients compared to last year.
Site traffic was up nine percent compared to Labor Day 2014 with an 80 percent increase in online orders, a 75 percent in online revenue, a 66 percent in online conversion and a 51 percent increase in visits from smartphones, which accounted for 43 percent of all traffic to Blueport sites.
“The results shown on Labor Day by our retail clients are tremendously gratifying,” said Carl Prindle, president and CEO of Blueport Commerce. “They validate the power of our model, continually improving technology and expert services to ensure our clients get the most from the platform.”
Prindle says that with the right technology and marketing strategies in place, consumers will buy furniture online, rather than just using the Internet for research.
“This is a key shift in consumer behavior and a very promising trend for our furniture retailers as we head into the holiday season,” Prindle said.
Randy Goldstein, executive vice president of e-commerce for Blueport Commerce, added that Labor Day was the first major holiday during which all of Blueport’s clients were live on its new platform.
“The power of the new platform, combined with client execution and strategic guidance from our in-house e-commerce and marketing experts, is evident in the financial success our clients have enjoyed this year, and particularly on Labor Day,” Goldstein said.
Blueport Commerce’s new platform includes a responsive design, improved product discoverability, merchandising capabilities and an easier checkout process.