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From Home Furnishing Business
Ikea Launches Together, We Eat Campaign
September 16,
2015 by in Community / Charitable Support, Industry 
Ikea U.S. has launched Together, We Eat campaign, a quest to find the 50 best consumer stories behind cherished family recipes that celebrate the connection of food and the activities around it.
Ikea is asking Americans to share recipes and stories behind their favorite dishes through Oct. 27. Culinary personality and television host Katie Lee will share personal stories and recipes to serve as inspiration for consumers.
“For me, cooking wasn’t just a hobby growing up, it was a way of life,” Lee said. “I grew up in a tight-knit family where each evening centered around the dinner menu. I began cooking when I was only four years old with my grandmother. Food is the great connector, and several of my best memories are around the dinner table. I know this is true for many people, which is why I’m so thrilled to join Ikea for this effort.”
Together, We Eat is part of a year-long Ikea effort focusing on everyday life in and around the kitchen.
“At Ikea, we understand that there is so much more to food than food,” said Lisa Hajra, project leader of Together, We Eat for Ikea. “Simply being together to talk, laugh and reconnect in the kitchen and around the table is just as important as the food itself. With Together, We Eat, we hope to curate the best examples of meaningful family food stories and through those, inspire people to make more food-related memories together.”
Entrants may choose to submit up to one entry per theme, including Wintertime Favorites, Serving Up Spring and Social Summer. For each submission, entrants are required to bring their story to life by submitting a personal story that showcases how a treasured dish brings their loved ones together, a recipe for the dish referenced in the story, a photograph about the story and/or recipe, and an optional audio or video clip.
Three grand prize winners will receive a prize package including a $1,500 Ikea gift card, a trip for two to New York City for a photography shoot to be included in a future issue of O, The Oprah Magazine, a Dinner Party Kit consisting of Ikea products and a spotlight story on TogetherWeEat. Additionally, 47 first-prize winners across all categories will each receive a $250 Ikea gift card.