AICO Promotes Yarbrough to Marketing Director

September 14, 2015  by in Executive Changes, Industry   

Yarbrough has been with the company since 2010, most recently as the company’s director of creative arts.

In his new position, Yarbrough reports to Chuck Reilly, executive vice president of sales and marketing.

“Mike came to us with great prior experience, including running his own production company,” Reilly said. “In his first few months with AICO, we saw in him enormous potential and initiative. The scope of his capabilities led us to promote him to director of creative arts less than six months after he was hired, and he has been overseeing our marketing team ever since.”

Yarbrough’s new responsibilities include working with editorial teams of trade and shelter publications. He will also promote public relations initiatives and create the marketing strategies for the company.

AICO recently added a digital press printing facility to bring all catalog and sales photography in house to its marketing department.

“The growth of our company, with the addition of new divisions, has prompted the restructuring of our marketing department,” said Michael Amini, CEO. “We are strengthening the dynamics of the department in order to give it the necessary ability to lead AICO into the coming years. Mike has a real grasp of current trends and the influence of the various forms of marketing media, including social media, in today’s marketplace. I am confident he will lead our marketing team in taking the Michael Amini brand to new heights.”