Lena Named Merchandising and Design VP for Somerton

September 11, 2015  by in Executive Changes, Industry   

Prior to her promotion, Lena was creative director. Recently, she has taken on more responsibilities in merchandising, product development, marketing and the company’s new e-commerce program.

As creative director, Lena was primarily responsible for marketing support, showrooms and specific design projects.

“As the company has transitioned and grown we have asked Stephanie to take on a lot more responsibility than just as creative director,” said Dave Pinamonti, president. “Her role has become even more important in the overall merchandising and strategic direction of the company.” 

The company will be introducing a retail partner e-commerce program at the October High Point Market.

“It’s been exciting for me being an integral part of (the program’s) development,” Lena said. “We have also changed part of our product direction and with my design background that has been another exciting part of my responsibilities.” 

Lena reports to Rita Ho-Bezzola, CEO on the e-commerce program and marketing strategies, and she reports to Pinamonti on the merchandising and product development programs.