DirectBuy Includes E-Commerce on Website

August 28, 2015  by in Furniture Retailing, Industry, Internet   

The enhancements came from consumer research and feedback from members. By putting members at the forefront of the decision-making process, DirectBuy is able to continually identify opportunities for improving member experience and deliver enhancements that truly connect with customers.

“We’ve dedicated almost two years to improving our members’ online shopping experience, and this site’s launch is a key part of us providing our members with the tools they need,” said Ted Fay, senior director of digital marketing for the retailer. “My DirectBuy represents the company’s most significant investment in what’s been a mindful and ongoing transition of our business model and service offerings to best serve members across all channels—no matter their location.”

More than 40 percent of DirectBuy members consistently access the company’s e-commerce site via mobile devices to browse, search, and shop for merchandise. The new My DirectBuy website offers a clean, contemporary design developed with mobile and tablet users in mind.    

Complementing the website launch is companion My DirectBuy app that will debut in September. The app’s “I Want That!” feature will allow members to upload product photos—whether taken from the internet, a hotel lobby or retail store—to receive details on DirectBuy’s exact or similar product offerings. This experience-enhancing app will also give members instant and convenient mobile access to shop, track orders, click to contact, and more.