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From Home Furnishing Business
E.S. Kluft & Co. Strikes Exclusive Deal with Hudson’s Bay
August 18,
2015 by in Bedding, Furniture Retailing, Industry, Merchandising, Product 
E.S. Kluft & Co., a Rancho Cucamonga, Calif.-based maker and distributor of luxury mattresses, will offer select Kluft and Aireloom mattresses exclusively at 40 premium Hudson’s Bay locations in Canada.
“We are excited to have Hudson’s Bay join an exclusive cadre of blue-chip retailers carrying our brands,” said David Binke, CEO of E.S. Kluft & Co. “Canadian consumers have always shown a strong interest in luxury sleep products and our products will enhance their premium offerings to their customers.
Binke explained that E.S. Kluft & Co. has been selling internationally for many years and this is an important part of its strategy of full coverage in North America.
Kluft and Aireloom designs are made from temperature-regulating Celsion Talalay latex, bio-based foams and a zoned coil design. They are layered with quality raw materials including New Zealand Joma Wool and luxury alpaca, which aim to work together to eliminate pressure points while preventing heat and moisture buildup.
E.S. Kluft & Co. acquired the Aireloom in 2004. It has recently been rebranded and offers hand-tied coils and hand side stitching.