Daily News
From Home Furnishing Business
RH to Launch RH Teen
August 14,
2015 by in Furniture Retailing, Industry, Product, Youth, Juvenile Furniture
RH, Restoration Hardware, (NYSE: RH) has announced the September launching of RH Teen for high-quality furniture, lighting, linens and decor for teenagers.
RH Teen will have its own 200-page source book, website and dedicated retail space in RH’s future next generation design galleries.
“Today, teens have tremendous exposure to design through the multiple web and social media platforms, and are becoming tastemakers in their own right,” said Gary Friedman, chairman and CEO of RH. “We believe that RH Teen represents an opportunity to infuse taste and style into a market that has been underserved. RH Teen is another example of our ability to innovate, curate and integrate new businesses, and quickly scale them across multiple channels — further demonstrating the disruptive nature of our brand.”
Further details regarding RH Teen will be provided during RH’s second quarter fiscal 2015 earnings video on Sept. 10. RH is a curator of design, taste and style in the luxury lifestyle market through its retail galleries, source books and website.