Wayfair Sells Australian-Based Business to Temple & Webster

August 3, 2015  by in Acquisition, Industry   

The www.wayfair.com.au website will continue to operate under the Wayfair name for 45 days and then be reintroduced under a new brand name from Temple & Webster. Terms of the transaction were not disclosed. 

“As we continue to rapidly scale our business in North America and Europe, we are strategically focusing our resources on those two very large markets,” said Niraj Shah, CEO and co-founder of Wayfair. “We are confident that the transition of our Australian business will serve our existing Australian-based customers and employees well. Temple & Webster shares our commitment to technological innovation and outstanding customer experience in home retail and has a great track record in the Australian marketplace.” 

Temple & Webster has more than 1.1 million members and is ranked as Australia’s top retailer in online homewares by Power Retailer.

“The acquisition of Wayfair.com.au is a natural next step in the continued rapid growth of Temple & Webster,” said Brian Shanahan, CEO and co-founder of Temple & Webster. “It’s an exciting opportunity for the progression of both businesses in the Australian furniture and homewares market. The combination of Temple & Webster’s strong brand identity and unique ability to inspire its loyal member base, through beautifully curated and presented products, and high quality editorial along with Wayfair’s broad product offering, world-class technology platforms and exceptional speed of delivery, will provide an unparalleled online shopping experience for every Australian.”