From Home Furnishing Business
Nebraska Furniture Mart Selects Digital Partner
Nebraska Furniture Mart (NFM) has selected Reflect, a turnkey digital media solutions provider for out-of-home networks, as its exclusive digital solutions partner for Nebraska Furniture Mart of Texas that opened in spring 2015.
“When selecting our digital signage partner we needed a company that could offer direction from every level,” said Lee Summers, marketing technology manager for NFM. “This was a new arena for NFM and we needed a full turnkey solution. Reflect delivered beyond what was promised and continue to prove to us they were the right choice, not only from a technical standpoint, but also a cultural connection. They quickly learned how NFM does business and how to seamlessly insert themselves into our operations. We look forward to many more retail leading projects with Reflect.”
Reflect’s suite of digital media solutions provides NFM control over the management, distribution and presentation of HD media content and applications across its entire digital media network. ReflectView provides NFM with a flexible platform to display messaging and media that effectively communicate the latest promotions and offers, and it supports the integration and management of a wide range of content and interactive applications.
NFM focused on enhancing the shopper experience throughout, including customer experience elements designed for an immense scale; messaging and content to communicate brand heritage and values, timely information, and relevance to the in-store experience; digital way finding and store directories; interactive experiences allowing customers to find departments and products quickly; and visual merchandising elements redressed daily to create an ever-changing and fresh store experience.