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From Home Furnishing Business
Hooker Furniture Names Consumer Marketing Guru to Board
July 22,
2015 by in Executive Changes, Industry 
Hooker Furniture Corp. (NASDAQ: HOFT) has named Ellen Connelly Taaffe, a consumer marketing and strategy specialist with senior executive experience across a wide range of companies including PepsiCo, Quaker Oats, Whirlpool and Royal Caribbean Cruises, to its board of directors.
Recognized for her expertise in and knowledge of traditional and digital marketing best practices in packaged goods as well as high-ticket consumer durables, Taaffe is an independent consultant in marketing strategy and executive leadership. She also served as president of Smith-Dahmer Associates, a market research and consulting firm specializing in translating customer insights into marketing strategies. She currently serves on the board of Chicago-based baking and snack nut processor and distributor John B. Sanfilippo & Sons.
“We are very pleased to have Ellen join our board, bringing a wealth of large and public company marketing, strategy and board experience in both packaged goods as well as bigger ticket purchases,” said Paul Toms, chairman and CEO of Hooker. “She has experience in consumer industries like appliances and cruises which, in many ways, compete with our industry. Ellen will complement the skills and experience we currently have on the board and add to our discussions. We are thankful she chose to join us.”