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From Home Furnishing Business

U.S. Ikea Gets Sweeter

Shoppers looking for a jolt of sweet during their Ikea adventure can now find it in U.S. stores.

The retailer is rolling out a new in-store candy shop featuring 45 candy imported from Europe and made from traditional Swedish recipes. The pick-and-mix sweets include gummies, sours, marshmallow, chocolate and more and are currently available in 20 stores.

Plans call for all 40 U.S. stores to have the offering by Aug. 29.

The candy is available in the retailer’s Swedish Market and is based on the Scandinavian tradition in which children were allowed to visit local stores each Saturday for a bag of candy.

 

 



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