Daily News
From Home Furnishing Business
FastFact: Sales at Traditional Furniture Stores Split among Categories
June 15,
2015 by in Economic News, Industry
Sales at traditional home furnishings stores were nearly evenly divided between the upholstery category and living, dining room and bedroom goods.
Nearly 36 percent (35.9 percent) of the sales at furniture stores came from upholstery while 32.7 percent came from living, bedroom and dining.
A 23.2 percent share of retail sales come from bedding, while computer and home office related items account for 5.2 percent of sales.
The living room, dining room and bedroom furniture category accounts for 32.7 percent of Internet sales. The remaining four product categories—upholstery, mattresses, outdoor and home office—purchased online account for between 14 and 19 percent each of this channel’s sales.
A 36.1 percent share of warehouse clubs and supercenters’ sales come from home office and computer related products. Living, dining and bedroom categories bring in 35.3 percent of sales for this channel, followed by 25.7 percent from outdoor and patio furniture. Bedding and upholstery make up a small portion of the breakdown, both contributing less than 2 percent of sales.
General merchandising stores have a well-distributed breakdown of sales in the five main furniture categories. The biggest driver of sales is upholstery, with 34.7 percent, while home office brings in just 2.8 percent.
Living room, dining room and bedroom furniture items bring in the largest share for discount department stores, with a percentage of 86.5. Home centers see more than half of their sales from outdoor furniture at 56.2 percent. Bedding is the lead
The complete FastFact is available online.