Daily News
From Home Furnishing Business
Pottery Barn Kids Partners with Fashion Designer
June 12,
2015 by in Industry, Licensing 
Pottery Barn Kids has teamed with fashion designer Jenni Kayne for a collection of baby and kids home furnishings that makes its debut in stores today.
The division of Williams-Sonoma Inc. (NYSE: WSM) is offering an extensive collection of linens, rugs and lighting along with a small offering of furniture.
The collection features more than 50 pieces for nursery, bedroom and playroom. The assortment ranges from $6 to $899.
"I am thrilled to unveil this special collaboration with Pottery Barn Kids," Kayne said. "As a mother, my goal was to create items I would want in my own kids' rooms, so I approached it as if I was designing their rooms all over again. The result is a collection of classic, comfortable pieces that are beautiful, functional and perfectly blend Pottery Barn Kids' timeless design with my relaxed, laid back approach. I can't wait to incorporate pieces from the collection into my own home."