Knicks Player Partners for Ninja Turtles Line

June 10, 2015  by in Industry, Licensing   

Turtles by Melo is expected to debut next spring just ahead of the summer 2016 release of Paramount Pictures’ sequel to “Teenage Mutant Ninja Turtles”, in which Anthony appears.

“I am so excited about the opportunity to work with the Nickelodeon team on this new Turtles venture,” said Anthony. “The Turtles were such a huge part of my childhood, so to now be partnering with Nickelodeon on Turtles by Melo is honestly something I never could have imagined.”

Anthony will serve as creative director of the program that will span lifestyle, home furnishings, publishing, video games and more.

Since arriving in the NBA, Melo has not only been one of the top scorers in the league, he has also diversified himself as a player, a family man, a businessman and a philanthropist. Drafted third overall in the 2003 NBA Draft by the Denver Nuggets, Anthony has surely made a name for himself in the league. As he showed the world during his championship season at Syracuse University, Anthony continues to prove to his fans, teammates and coaches that he is a hard worker, a leader and a competitor. The Olympics proved to be the perfect display of his passion, maturity and excellence for the sport—and winning the Gold Medal in both the 2008 and 2012 games has been the ultimate token of redemption, success and global recognition for the NBA All-Star and three-time Olympian.

Last year, he created Melo7 Tech Partners to help invest in and develop tech start-ups, the first of which is the Silicon Valley smart kitchen company, The Orange Chef. He has also helped develop Be Everyware, a leading provider of mobile technology for small businesses. In 2013, Anthony partnered with Curtis ’50 Cent’ Jackson to create SMS Audio, a premier audio headphone and accessories brand. Anthony is known to have the latest gadgets and avidly keeps up with his more than 10 million social media followers.

Anthony is involved in a number of philanthropic efforts. He established The Carmelo Anthony Foundation (CAF) in 2005 as the vehicle for which he and his family would give back to the community through a number of outreach programs and donations. In 2006, The Giving Back Fund, the premier philanthropic resource for the sports and entertainment communities, ranked Anthony in its top 10 of the “Giving Back 30” report surrounding celebrity philanthropists in America, the only basketball player on the list. Anthony currently resides in New York City, with his wife, LaLa Vazques Anthony, and their son, Kiyan.