BrandSource Names Director of Marketing

June 2, 2015  by in Executive Changes, Industry   

Prior to her promotion, Baldwin was national sales manager for the company’s warehouse division for the buying retail merchandising group. In her new position, she is responsible for managing the organization’s advertising and marketing, organizing special events and lead internal communications and social media strategy.

“Jennifer is a dedicated, consummate professional with a lot of energy and a real passion for helping BrandSource members succeed,” said Jim Ristow, CEO of BrandSource. “Over the years, she’s demonstrated tremendous skill in terms of organizational leadership and I’m confident that she’s the perfect person to help our members increase both sales and profitability.”

In addition to coordinating and scheduling all BrandSource advertising and marketing programs, Baldwin will grow the company’s social media presence by actively publishing content on multiple platforms including Facebook, Twitter, Pinterest, YouTube and the company’s websites. She will also manage conventions and flagship events including regional sales meetings, Women In Business gatherings and Young Professionals mixers and fundraisers.

“I’m thrilled about this new position and look forward to helping our members grow and thrive,” Baldwin said. “It’s critical to keep pace with the constantly-evolving digital landscape but we can’t underestimate the importance of connecting face to face. We plan to host more regional events in order to support our members and make them feel truly connected to the BrandSource family. I’m very excited to see the enthusiasm in our group and believe that the best is yet to come.”