Daily News
From Home Furnishing Business
Kluft, Aireloom Names VP of International Sales
May 19,
2015 by in Executive Changes, Industry 
Luxury mattress supplier E.S. Kluft & Co. has named Laurent Boilly vice president of international sales, a new position for the company.
Boilly brings 25 years of international sales management experience to Kluft. He is responsible for expanding the Kluft and Aireloom brands outside of North America.
Boilly joins Kluft from luxury interior and home accessories textile company Etoffee Makara, where as general manager of sales and marketing director he developed an international sales focus that expanded the company’s markets into China, Taiwan, Brunei, Canada, Latin America and the Middle East.
Prior to Etoffee, he was international market development manager for APA – The Engineered Wood, where he was responsible for residential and furniture markets in Europe, Mexico, the Caribbean, Korea, Japan, Vietnam, Thailand, Malaysia, Singapore and Sri-Lanka. Earlier in his career, he was marketing and sales manager for Remy Martin Corée.
“Our brands have always been sought after for our superior American-made brand heritage,” said David Binke, CEO of E.S. Kluft & Co. “Laurent, given his strong contacts and understanding of key international markets, will help propel and lead our growth outside of North America.”
E.S. Kluft & Company, a subsidiary of Flex Group of Spain, produces a range of luxury mattresses from California and Pennsylvania facilities.