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From Home Furnishing Business

Factory Direct Enterprises Donates Beds for Kids Displaced by Fire

Factory Direct Enterprises, the New Jersey licensee of Ashley Furniture HomeStore, delivered new Ashley Sleep mattress sets, bedding and frames to 14 youths displaced by a fire at an apartment complex in New Jersey.

The January fire, one of the biggest in the history of Bergen County, N.J., destroyed all 240 units leaving more than 500 people homeless and displacing many more. 

“We cannot replace the homes lost by these residents, but we can help by giving them a good night’s sleep,” said Eugene Chrinian, CEO of Factory Direct Enterprises. “This is just one example of our Hope to Dream program which engages our team members and customers to provide children in need with the necessary resources for a healthy night’s sleep.” 

The beds were delivered this week.



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