Wayfair, Kin Partner for Shoppable Web Series

May 8, 2015  by in Furniture Retailing, Industry   

Kin Community is a women’s lifestyle video network.

The two companies will create “Overhaul”, which will be hosted by Christiane Lemieux, Wayfair’s executive creative director.

“The launch of Overhaul and our partnership with Kin Community takes content to commerce to an entirely new level by making the latest in home design and furnishings more accessible than ever before,” said Lemieux, also founder of DwellStudio. “Together we are bringing shoppable design ideas and inspiration directly to highly engaged audiences through a completely new format that allows viewers to directly link to and shop products featured throughout the makeover.”

The debut episode will highlight a home makeover for YouTube lifestyle personality Rosanna Pansino.

Beginning Saturday, “Overhaul” will offer viewers a look at styles and trends in home décor and unveil room makeovers and design solutions for celebrities and other lifestyle influencers across a variety of genres. The program and partnership with Kin Community is the latest content-to-commerce initiative for home retailer Wayfair and is the first shoppable YouTube series dedicated exclusively to home design, furnishings and décor.

“Kin Community truly is a community bringing together two of our top women’s lifestyle creators to create original and highly authentic content,” said Sarah Passe, vice president of business development at Kin Community. “This innovative collaboration with Wayfair, takes advantage of Christiane and Rosanna’s strong digital expertise to engage their audiences in new experiences, while gaining expert tips from Christiane and seeing a side of Ro they been clamoring for.”