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From Home Furnishing Business
Ikea Unveils Children’s Video on Forest Sustainability
April 21,
2015 by in Furniture Retailing, Green, Industry 
Ikea US and American Forests have teamed up to educate children on the importance of forests and planting trees through a new video.
The video simply explains how forests and trees benefit all life on the planet, including wildlife, and help to slow or mediate climate change. The video will be shown in all Ikea’s in-store Smaland playrooms, designated areas for children's play and learning.
The seven-minute video, narrated by a 9-year-old girl, takes children on an educational journey showing how forests are both a great place to explore and are critical to keeping our planet healthy. Ikea and American Forests believe that reaching out to children at an early age and educating them on the importance of forests and trees will help to create a better future for us all.
Since 1998, Ikea US, in partnership with American Forests, has been dedicated to improving the lives of many people through its national in-store Plant A Tree program, a campaign that asks customers to donate $1 to plant one tree. These contributions, together with money donated by Ikea, have raised more than $2.4 million to plant 2.4 million trees across America.
For example, the Plant A Tree program recently planted 74,000 trees in the McNally Fire restoration in California; 15,000 trees in Arizona for the Warm Fire Restoration project; and more than 100,000 trees in the Lower Rio Grande in Texas.
The retailer has also participated in urban planting with larger trees in Asbury Park, N.J., where 172 trees were planted to restore some of the damage from superstorm Sandy and make the city more resilient in major weather events.
"We are dedicated to helping our children grow up in a planet that keeps them sustained and healthy,” said Lisa Davis, Ikea US sustainability manager. “Working with American Forests, we are pleased to show this children's video in our Smaland play area so that at an early age kids can understand and engage in our deep commitment to climate change and our quality of life by keeping the environment clean and green. Each tree makes a difference and 2.4 million trees planted will help to reduce CO2 pollution, and help restore America's forests.”