Daily News
From Home Furnishing Business
Birch Lane Expands into Outdoor Furniture
April 8,
2015 by in Furniture Retailing, Industry, Outdoor Furniture, Product 
Catalog and online retailer Birch Lane is jumping into the outdoor furniture category with nine collections ready for spring and summer.
An arm of e-commerce company Wayfair (NYSE: W), Birch Lane’s outdoor furnishings are available in teak, all-weather wicker, metal and eucalyptus and feature Sunbrella cushions. In addition to furniture, the offerings include outdoor rugs, lighting and decorative accessories.
“At Birch Lane, we believe in creating beautiful spaces to gather, where everyone feels welcome and at ease,” said Meredith Mahoney, founder and design director of Birch Lane. “Our new collection of outdoor furniture is crafted with a love for the classics and provides everything you could possibly need to round out your favorite décor for the outdoor season.”