Daily News
From Home Furnishing Business
NIBA Collections Names Manager for Shop
April 1,
2015 by in Designer Weekly, Executive Changes, Industry 
Kendra Boutell has been named manager for rug supplier NIBA Collections’ San Francisco atelier.
NIBA opened its 1,500-square-foot San Francisco location in December to meet the needs of area design professionals for hand-made rugs.
Boutell has a broad background focused on selling, marketing and writing about luxury home furnishings. In her new position, she will work with design professionals to create custom solutions for decorative rugs.
“Kendra’s appreciation for bespoke home décor and her knowledge of the high level of detail necessary to successfully realize the creation of customized product are an unbeatable combination,” said Beth Arrowood, CEO and creative director for NIBA. “Our San Francisco atelier is truly open for business and poised for the forthcoming introduction of new collections.”