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From Home Furnishing Business
FastFact: Under 5 Age Group to Post Significant Gains
March 30,
2015 by in Industry
Demographic shifts over the next five to 10 years will influence the demand for youth furniture. Population projections provide a basis of what can be expected the category’s growth.
Over the next 10 years, the under 5 age group will likely have the greatest increase in population with a 5.2 percent climb. This demographic group is projected to grow 0.5 percent annually. The three older groups will see more slopes, with only slight growth.
Between 2015 and 2018, the 5-to-9 year age segment is expect to decrease by 1.4 percent, still recovering from the dip in birthrates during the Great Recession. In the years following 2018, the under 5 group will graduate into the 5-to-9 group, resulting in a projected 4 percent increase.
It will be another 10 years before the grandchildren of the Baby Boomers spur a jump in the tween/teen group.
The complete FastFact with graphic can be viewed online.