From Home Furnishing Business
Surya Partners with Clairebella for Rugs
Rug and accessories supplier Surya is adding to its stable of branded rugs with a collection of outdoor rugs from Clairebella.
The collection, named Miranda, merges organic designs inspired by nature and found objects with a vibrantly hued palette to bring a bold, fresh aesthetic to indoor and outdoor living spaces.
Founded by designer Kathy Denness in 2003, Clairebella has grown from a small boutique line of baby products to become a provider of personalized gifts ranging from stationary/office products and lifestyle items to a kids collection and home accessories.
“I have always been drawn to great design and its ability not only to express personal style but also to create that distinctive ‘wow factor’ that makes an instant statement,” said Denness, president and designer for Clairebella. “With this new collection, the Surya team has done a great job of translating my designs into a ‘preppy meets bohemian chic’ look that is fun, modern and perfect for those with a passion for stylish living.”
Hand-hooked of 100 percent polypropylene, the collection includes four distinctive designs, each of which is available in multiple colorways.
“As we continue to expand the breadth and depth of our offerings, we are incorporating more designs that will appeal to the youthful, energetic consumer,” said Satya Tiwari, president of Surya. “Clairebella’s inspired fusion of lines and color brings a fresh and dynamic look that lends itself to a variety of living environments, and we look forward to sharing these new designs with our customers.”