Daily News
From Home Furnishing Business
Boulevard Home Furnishings Opens 4th Store
March 25,
2015 by in Furniture Retailing, Industry, Store Openings 
Boulevard Home Furnishings has just opened its fourth store in Cedar City, Utah, and the store features a new concept that pays homage to the town’s past and celebrates its cultural diversity.
The 35,000-square-foot store showcases an Americana theme that builds on Cedar City’s founding as an iron ore mining center. The town, founded in the mid-1800s, wasn’t fully connected with the rest of the country until the 1920s when a rail line was built.
“The entire store is modeled after a train terminal with a big, open main entrance three stories tall,” said Steve Manwaring, creative director, advertising, for Boulevard Home Furnishings. “Once you enter the store, the guest services desk to the left resembles a ticket booth.”
The retailer worked with Connie Post, CEO of Affordable Design Solutions, to create the store design.
“Our St. George store has a nostalgic, Old West feel, like you’re in a town square,” said Sheldon Wittwer, Boulevard. “For this smaller location, we wanted a similar feel.”
In addition to the train terminal, Post incorporated other railroad elements including a replica of a locomotive emerging from a wall. Post said the Boulevard name is at the core of the retailer’s brand.
“Their stores all have a central thoroughfare, or boulevard, reminiscent of Main Street in a small town,” she said. “My goal was to create a shopping experience that the community could identify with.”
Manwaring said the design works well for the market.
“This community takes a lot of pride in who they are,” he said. “By tying the store’s theme into its history, Connie has helped make this their store.”