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From Home Furnishing Business

DirectBuy Names VP of Sales

Membership-based retailer DirectBuy has named Curt Fisher vice president of sales.

Fisher has more than 20 years of sales leadership experience and customer relationship management. In his new position, Fisher will oversee the direction and management of internal sales development, the building of new sales channels and the expansion of the company’s reach.

Prior to joining DirectBuy, Fisher was the Chicago-area  general manager for Goodman Manufacturing, a residential HVAC supplier. During his tenure, he created and managed a startup distribution operation. From 2000 until 2011, Fisher was with Whirlpool where he held positions in sales, marketing, competitive marketplace insights and merchandising.

“Curt is a proven leader in sales growth techniques,” said Curt Hilliard, chief marketing officer. “We are confident his reputation of results-driven performance will allow him to adapt quickly in this role and deliver impactful business results during this critical transition period for our company.”




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