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From Home Furnishing Business

Aico Names Rae to Grow Top of Bed

Aico has named Richard Rae to the newly created position of vice president of sales for soft home.

Most recently, Rae was senior vice president of sales and marketing for Pacific Coast Home Furnishings. He reports to Chuck Reilly, executive vice president.

"Rich will be a major part of our growth initiative in the soft home arena,” Reilly said. “Michael Amini has grown our merchandise assortment with a talented team led by Jackie Moss, vice president of soft home merchandising, and recently committed further to the Michael Amini Soft Home division with a permanent showroom in New York.”

The company plans to expand its top of the bed line into decorative pillows, window coverings and shower curtains.

“We are very pleased to have a team in place that can reach out beyond our traditional home furnishings distribution channels,” said Martin Ploy, president. “The initial results have proven Michael Amini Soft Home is recognized with strong brand appeal to both the consumer and industry. With double-digit growth this past year, we have even greater expectations for the current year, and look forward to Rich and Jackie’s execution of Michael's vision to grow this important category.”

The company has opened a showroom in New York in space 705 A in the 295 Fifth Avenue building where the soft home line will be shown during next week’s Home Fashions Week.

“Having a showroom in New York has been on our radar for some time, and we’ve searched long and hard to find the right location,” said Michael Amini, CEO and founder. “We are pleased to have acquired space in the industry’s premier home textiles building, and we are confident our presence in this market will grow in both volume and presentation.”








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