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From Home Furnishing Business

American Signature Furniture Gets Sales Boost from Websites

Sales via smartphones have jumped more than 125 percent for home furnishings retailers American Signature Value City Furniture since the duo rolled out fully responsive, redesigned websites.

The sites, created by Blueport Commerce, also posted a 39 percent increase across all devices since the update. This is the third-generation update for the retailers, which went live on the Blueport platform in 2013

“Furniture shopping is undergoing a metamorphosis,” said Jonathan Schottenstein, president of American Signature. “With more than half of our online visits now coming from smartphone or tablet devices, mobile is now proving to be more important than the desktop. Blueport understands this and has again proven to be a terrific partner, keeping our websites ahead of the curve and helping us deliver on our ongoing mission to make furniture shopping easy.”

The websites for American Signature and Value City include responsive design for shopping via any device, enhance product presentation, financing options, better customer account management and wish list functionality.

“We’re committed to continually upgrading our technology so that furniture retailers stay ahead of the curve and capitalize on shifts in consumer behavior – like shoppers increasingly making their furniture buying decisions online or on a mobile device,” said Carl Prindle, president and CEO of Blueport. “Our goal is for retailers’ sites that run on the Blueport platform to be 100 percent future-proof.”

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