Daily News
From Home Furnishing Business
Arts & Crafts Sets Strategy for Chromcraft-Revington
March 2,
2015 by in Acquisition, Industry 
Case goods supplier Arts & Crafts Inds. has completed its purchase of certain Chromcraft-Revington assets and will form a new company.
The company, which also owns Douglas and Mastercraft furniture lines, announced the deal in October.
The new company name is Chromcraft Revington Douglas Ind.
The acquisition include the Chromcraft-Revington brand names and all the intellectual property of Chromcraft, Peters-Remington, Cochrane, Sumter Cabinet and Chromcraft Contract.
Rob Halsten, vice president of marketing and sales for Arts & Crafts Inds., said the company has also signed a long-term lease for a portion of the former Chromcraft-Revington facility in Senatobia, Miss.
“We will use (the factory) for manufacturing of the Chromcraft caster dining line, and as a centralized warehouse and distribution center for the Chromcraft, Peters-Revington, Douglas and Mastercraft Collections brands,” Halsten said.
The company plans to move into the facility in mid-April and will be shipping from the Senatobia location in May.
Plans call for Chromcraft’s caster dining chairs to be built in Mississippi with parts from domestics suppliers and the company’s factories in China. The Chromcraft line will offer a custom fabric program with an assortment of 40 to 50 fabric options with 6-8 week delivery times.
Halsten said plans call for offering custom upholstery options and then building on that to offer finish options on chairs from the factory.
The company’s Douglas line will offer a married fabric to frame program with up to two finish options.
“Douglas will be our promotional dining brand,” Halsten said. “The Douglas product line will be 100 percent produced with our factories in China.”
The Douglas line will be available from the company’s Mississippi warehouse or via consolidated or direct container.
The Peters-Revington line takes the company into the occasional table category. Halsten said the company’s initial offering will include 14 of the company’s top-selling collections at the October High Point Market.
"Chromcraft Revington dealers have gone through a very difficult time with the ceasing of Chromcraft’s operations and not knowing if any of these brands would eventually return,” Halsten said. “We are glad that we have been able to make this purchase a reality and bring these brands back to their dealers.”