Daily News
From Home Furnishing Business
N.Y. AG Settles with Furniture Retailer
February 19,
2015 by in Furniture Retailing, Industry, Legal 
The New York Attorney General has settled with a Henrietta, N.Y.-based furniture store for engaging in deceptive going-out-of-business advertising.
According to an announcement from the attorney general’s office, HQ Home advertised it was going out of business while continuing to receive shipments of new furniture—a violation of New York State law.
Under the settlement, HQ Home has paid $10,000 in civil penalties to the state and forfeited $500 to the town of Henrietta for the application required to obtain to conduct the GOB sale.
“When businesses deceive customers and violate state law with false and misleading advertisements, there must be consequences,” said Eric Schneiderman, N.Y. attorney general. “My office will stand up for consumers and use our enforcement power to penalize dishonest business practices whenever and wherever we find them.”
HQ Home began advertising a 30-day, going-out-of-business sale Jan. 4. The ads said the store was closing and that product was limited to what was in store. The retailer ran the store throughout January, and representatives from the town of Henrietta notified the attorney general’s office HQ had not obtained the required license for the sale.
Through its investigation, the attorney general’s office found that the retailer had taken orders for new furniture and received shipments of additional furniture after the sale had begun.