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From Home Furnishing Business

Steinhafels to Open New Furniture Store

Steinhafels will open its latest store in a former American TV & Appliance location that has undergone more than $3 million in renovations.

Steinhafels Inc.'s more than $3 million renovation of the former American TV & Appliance property in Oak Creek will be unveiled Saturday when the company opens its new furniture store for business.

The bright, expansive store features furniture in a variety of price ranges, many displayed in groupings arranged along wide aisles. It includes a mattress section, which is a growing part of the company's business, and a large clearance center.

"We gutted this building literally down to the shell," Gary Steinhafel, company president, said during a tour Thursday. "We started with a blank canvas. So what you're looking at is really us creating the best possible store we can."

Read Entire Story Source: Milwaukee Wisconsin Journal Sentinel 

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